Periodically, Radnor conducts research into the attitudes of decision-makers in the United States and elsewhere.
Decision-maker research utilizes several research companies and our own commissioned research to focus on individuals who are more familiar with national and international affairs. This methodology segments out the opinions of those citizens who tend to be most active and involved in public policy development.
Radnor is working with a segment of the population that is more engaged in public affairs and in decision-making than the typical American. Because decision-makers are more involved in the public issues process, they tend to be more informed about current issues and, therefore, have a more informed opinion on complex topics.
Over time, we have seen that the opinions of decision-makers set the tone for American public policy. Decision-makers tend to lead the general public on issues of public debate.
Examples of these activities include: testifying before a governmental body, signing a petition, writing a letter to an elected official, calling a radio talk show, and serving on a candidate’s fundraising or campaign committee. Similar methodology has been used since the 1940s.
Decision-maker research anticipates conducting a 5 to 6 minute telephone survey for each research report. A survey of this length is typically comprised of between 12 to 15 questions, depending on the length and complexity of the questions.
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